We are not just a barber product line...
We are a barber community
Recruit. Educate. Reward. Connect. Grow...TOGETHER.
Learn More About the AllianceWE ARE...
A Barber First collection of brands, born to serve the industry's best.
Making premium products that match the commitment to your craft.
An alliance of professionals that not only SETS the bar, but is RAISING it for the next generation...